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Archibald microbrewery apologizes over controversial poster

Following the controversy over an advertisement, the Archibald microbrewery issued a comment. Several Internet users and public figures had reported their dissatisfaction on social networks. Here is the message Archibald microbrewery, owned by Labatt, wrote: " Yes, the text on this poster is intended to reference and promote Archibald's larger size beer cans. We regret and apologize for all the ambiguity that has led some people to interpret it as referring to women. The poster has been removed from the only establishment where it appeared, all reference to it has been removed from Facebook, and we are implementing measures to ensure we avoid this kind of misunderstanding in the future. At Archibald, we strive to be unifying and authentic, and to promote respect and inclusion. We appreciate that consumers have brought this error to our attention. ».

 

The advertisement in question:

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