Quebec advertising jingles have changed the fate of many companies

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Radio-Canada journalist Nabi Chartier did an excellent report on the impact of advertising jingles on businesses in Quebec. He speaks of course with the owner of Clan Panneton, discusses with a musician who creates it and presents several extracts which are now in popular culture. By publishing the report, we can read: " Advertising jingles are effective tools to promote a brand or a product. So much so that certain jingles are well anchored in our collective memory and have completely changed the destiny of companies. ».

Advertising jingles are effective tools to promote a brand or a product
So much so that certain ritornellos are well anchored in our collective memory and have completely changed the destiny of companies.
A report by @Nabi_Chartier pic.twitter.com/3hDD1Y8pko
- Patrice Roy (@PatriceRoyTJ) May 4, 2021