A cat collar that lets you translate their meow into words

Is this a joke or a real innovation for the catlovers? The Temptations brand now offers the Catterbox necklace. This allows you to translate your cat's meowww into words. This will allow you to know exactly what your favorite animal is asking you when it communicates with you. The company says they've analyzed the cat noises to create a program that will let you chat with them. The catterbox is not yet available in stores, but they have posted this ad about this product.