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One way to seduce men - The new makeup trend in Japan: looking sick

The "sick" look is all the rage in Japan, it is the new trend to seduce men. Known as "me no shita chiiku»(Putting blush under the eyes), this makeup consists of having very pale skin, puffy eyes, reddening of the skin around each eye and lightly made-up lips / cheeks. This look gives the look of a woman in distress that makes people want to protect them. The trend has become popular on Twitter and there are several tutorials to do a good sick makeup on Youtube. I admit that I would take a photo with a bottle of Benylin or the famous Lambert syrup.

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At 2:16 it really looks like the girl is saying: "This week we're consuming ..."

https://www.youtube.com/watch?v=FW3yuvmu7-I