An interesting campaign to educate people kept their city clean


Livegreen Toronto recently launched a new campaign to restore Toronto to the clean city title. The concept is simple and ingenious, taking packaging from popular brands found on the street and bringing them together to form an insulting word. We can read: Pig, Lazy, Selfish… to appeal to people who do not make the effort to throw their waste in a trash can or to recycle it. The slogan “Littering says a lot about you” is perfect. (via Huffington Post QC)

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