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Intermarché now offers ugly fruits and vegetables

Intermarché made a very good decision by promoting / selling the ugly fruits and vegetables. Usually confine in the trash, these fruits are very good but not very pretty. We now find in Intermarché stores: grotesque apples, ridiculous potatoes, hideous oranges, failed lemons… 30% cheaper. The idea paid off (hehehe) and sales increased considerably! In addition, it makes a great publicity and a nice gesture. Well done! (via Marie-Annick Boisvert)