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Why your McDonald's burger is not like the poster

Hope Bagozzi will tell us the McDonald's secret, why your burger doesn't look as good as it looks on the posters. It's interesting, but all I remember after seeing this report is “I want to go to McDonald's !!! (and play in the games) ”. I even smelled my screen, and you know what, it smelled like McDonald's. (via Karl Godin)