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Graffiti artists seize Mad Men posters on the New York subway

To announce the return of the popular series Mad Men next March 25 (yé!), AMC plastered the walls of the New York subway with minimalist posters of the man falling from a building in the credits. The taggers and graffiti have of course seen so much white as an invitation to put their personal touch to the posters and the results are so fun that the site The Gothamist invited its visitors to create their own versions in Photoshop. I don't know if it was part of the marketing plan of the team behind the campaign, but it sure gives them a good publicity stunt!

The original poster:

"Vandalized" posters